Privacy Policy

Effective Date: 11/15/2012
Benjshap LLC Privacy Policy


Welcome to Strumschool!  The Strumschool website and service are provided by Benjshap LLC. (“Benjshap,” “we,” “us” or “our”).  We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly.  This notice describes our privacy policy “Privacy Policy” for the Strumschool website (the “Website”).  The Website offers users the ability to view videos and other information regarding learning how to play the guitar, and offers registered users additional features such as the ability to take a live guitar lesson with an instructor using video chat.

If you have questions or concerns regarding this Privacy Policy, you should contact our privacy team by:

Phone: 415-484-8274 
Mail:   Wilmer Hale
950 Page Mill Road
Palo Alto, CA 94304

Notice of Information We Collect And How We Use It

Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience better and easier.

In general, you can browse the Website without telling us who you are or revealing any personal information about yourself.  Certain features of the Website, including the ability to take an online guitar lesson through a video chat session, require you to register through the Website, in which case we collect and store information, including personally identifiable information, that is voluntarily supplied to us by you when registering.  You can register either through our sign-up form or through your Facebook log-in.  If you log-in to the Website through Facebook, we will receive and use information we receive from Facebook as described below the heading “Social Network Information.”  Certain other features of the Website, such as live chat, do not require registration but do require the submission of your e-mail address and name.

You can choose not to provide the Website with certain information, but by doing so, you may not be able to take advantage of many of our features and functionality.  We use personally identifiable information to deliver the Website to you and to develop analytics and aggregated data that allows us and affiliates of our Website to improve our Website.  Once you give us your personal information, you are no longer anonymous to us.

Information We Collect About Website Visitors

We automatically track certain information based upon your use of the Website. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve you and our community.

Log Files

Like many websites, we automatically gather certain information about our Website traffic and store it in log files.  This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.  We use this information, which does not identify individual users, to analyze trends, to administer the Website, to track users’ movements around the Website and to gather demographic information about our user base.

We do not link this automatically collected data to personally identifiable information.

We use a third-party tracking service that uses log files and cookies (see below) to track non-personally identifiable information about visitors to the Website in the aggregate.  This service captures usage and volume statistics to allow us to analyze usage of our Website.


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.  We use cookies on this Website.  As noted above, we do not link the information we store in cookies to any personally identifiable information you submit while on our Website.  This Privacy Policy covers the use of cookies by the Website only and does not cover the use of cookies by any advertisers.

We use both session ID and persistent cookies.  A session ID cookie expires when you close you browser.  We use session cookies to make it easier for you to navigate our Website.  A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.  We set a persistent cookie to store your password, so you do not have to enter it more than once.  Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our Website.

We use marketing services provided by Google and other third parties that allow us to deliver advertising to users after they leave our Website that they will see elsewhere on the web.  This is a common practice called “remarketing.”  Users will not see more ads than they otherwise would see as a result of remarketing; rather, the ads they see are more likely to be ads for Strumschool or other Benjshap products and services.  Google and any other third party marketing services providers we use to help us with remarketing use cookies as part of the remarketing service.  For more information regarding remarketing and the ability to opt-out, please visit:

If you reject cookies, you may still use our Website, but your ability to use some areas of our Website, such as contests or surveys, may be limited.

Some of our business affiliates (e.g., advertisers) use cookies on our Website.  Additionally, we have no access to or control over these cookies used on third party websites or links.  See “Third Party Advertisers.”  The acceptance and storage of cookies can be managed through your browser’s security settings.

Clear Gifs (Web Beacons/Web Bugs)

We may employ a software technology called clear gifs, also referred to as web beacons or web bugs, that help manage content on the Website by tracking what content is effective.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence.  We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.

To learn more about our advertising service providers’ use of clear gifs, see “Third Party Advertisers.”

Social Networking Information

The Website allows you to log in through Facebook.  Integration with Facebook allows us to offer a more personalized experience to you when you use the Website. When you log into the Website using Facebook, Facebook provides us with access to certain information that you have provided to Facebook and made generally available, as well as any other information that you specify we may receive.  We may store this information, and may use it to provide you with information and services that are more likely to be of interest to you.  Integration with Facebook may also allow us to post information regarding your use of the Website to your Facebook profile.  Please remember that the manner in which Facebook uses, stores and discloses your information is governed by the terms and condition and privacy policies of Facebook, and not Benjshap.

Information We Collect To Respond To Your Choices and Requests


During registration you are required to give truthful contact information (such as name and email address) in accordance with our User Agreement.  We use this information to contact you about the services on our Website in which you have expressed interest.


If you engage in a video guitar less on the Website, we request certain personally identifiable information from you in order to process the transaction.  You must provide contact information (such as name, email and a billing address) and financial information (such as a credit card number and expiration date).  We use this information for billing purposes and to fill your orders.  If we have trouble processing an order, we will use this information to contact you.

As further described in the User Agreement, we may record and store video chat sessions and events (such as group chat sessions) you participate in on the Website.  We may use such recordings for our internal business purposes, including without limitation for purposes of teacher evaluation, dispute resolution and improving our service.  The recording may be made available to you and/or the other party to the recording for future viewing through the Website.  We will not publish any recording for viewing by the general public without your consent.

If you provide any information regarding your musical interests in the course of requesting or taking a lesson, we may retain this information and associate it with personally identifiable information.  We may use this information to match you with a particular guitar teacher available on the Website and to provide you with information and services that are more likely to be of interest to you.

Surveys or Contests

We may provide you the opportunity to participate in contests or surveys on our Website.  If you participate, we will request certain personally identifiable information from you.  The requested information typically includes contact information (such as name and shipping address) and demographic information.  We use this information to notify contest winners and award prizes, to monitor website traffic, or to personalize the Website (in the case of anonymous information collected in surveys) and to send participants an email newsletter.

We may use a third party service provider to conduct these surveys or contests, or to offer you products or services on our Website.  If a third party conducts such a survey or contest, or offers products or services on our Website, a link to the third party’s privacy policy will appear in the window that opens for the survey, contest, product or service, and you are now subject to that party’s privacy policy.  If you have any questions or concerns regarding how such third parties use your information, please consult the applicable third party’s privacy policy.  You agree that we will not be responsible or liable for any loss or damage incurred in connection with our affiliation with such third parties, their activities on our Website, and the sharing of your information with such third parties.

If you do not see a link to a privacy policy when you click on a link or see a new window open for a survey, contest, product or services on our website, our Privacy Policy applies.

Forums & Correspondence

If you choose to post messages in our forums or other public message areas or leave feedback for other users, we will collect the information you post.  We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you.  We reserve the right to terminate the accounts of visitors who use these services in a manner inconsistent with the User Agreement.

Communication from Us or the Website

Special Offers and Updates

We may occasionally send you information on products, services, special deals, and promotions.  If we do, each such message will include information on how to unsubscribe from receiving similar e-mails in the future.

Service-Related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so.  For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature.  If you do not wish to receive them, you have the option to deactivate your account.

Customer Service

We will communicate with you in response to your inquiries, to provide the services you request, and to manage your account.  We will communicate with you by email or telephone, in accordance with your wishes.

Conditions Under Which We Share Information

Aggregate Information (Non-Personally Identifiable)

We may share aggregated demographic information about our user base with our actual and potential advertisers and business partners.  This information does not identify individual users.

Personally Identifiable Information

Except as discussed in this Privacy Policy, we do not share personally identifiable information with third parties.

Other Users

If you engage in a video chat session, text chat session or any other communication with a guitar teacher or other Website user, such teacher or user shall receive your name and e-mail address, as well as any other personal information you may choose to share in connection with such chat session.


We use third party credit card processing companies to bill you for transactions you engage in on the Website.  This companies do not retain, share, store or use personally identifiable information for any other purposes.  To the extent we enable payment through a third party payments service, your use is subject to the terms and conditions provided by such third party.

Third Party Advertisers

The Website may include advertising provided by third party advertising services providers.  These providers and their partners may use cookies, clear gifs and other technologies in connection with targeting, serving and measuring the performance of their advertising, including for purposes of targeting advertisements based on a user’s browsing behavior.  To learn more about such practices and your choices, please visit and

Legal Disclaimer

We reserve the right to disclose your personally identifiable information or any other information as required by law and when we believe that disclosure is necessary to protect our rights or the rights of a third party; to comply with a judicial proceeding, court order, or legal process served on us or the Website; or in connection with an actual or proposed merger, acquisition or other corporate transaction or insolvency proceeding involving all or part of the business or asset to which the information pertains.

Links to Other Websites

The Website contains links to other websites that are not owned or controlled by Benjshap LLC.  Please be aware that we are not responsible for the privacy policies of such other websites.  We encourage you to be aware when you leave the Website and to read the privacy policies of each and every website that collects personally identifiable information.  This Privacy Policy applies only to information collected by our Website.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by making the change on our member information page or by emailing our Customer Support at or by contacting us by telephone or postal mail at the contact information listed below.  If you have only logged-in through Facebook, then you would need to change your Facebook profile information in order to correct or update your personally identifiable information.


When you enter a credit card number on the Website we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.  Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Website, you can email us at

Children Under 13

Our Website is not directed to people under 13 years of age.  If you become aware that your child has provided us with personal information without your consent, please contact us at  We do not knowingly collect personal information from children under 13.  If we become aware that a child under 13 has provided us with personal information, we take steps to remove that information and terminate the applicable account.

Terms of Service

Please also visit our User Agreement at establishing the use, disclaimers, and limitations of liability governing the use of our Website.

Your Consent

By using the Website, you consent to the current version of our Privacy Policy.

Changes to our Privacy Policy

If we decide to change our Privacy Policy, we will post changes to this Privacy Policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this Privacy Policy at any time, and such change will apply with respect to information you provide or your activity on the Website after the change in policy, so please review it frequently. If we make changes that materially affect our uses or disclosures of personally identifiable information that we have previously collected, we will contact you by email, or by means of a notice on the Website to obtain your consent to have the changes to our Privacy Policy apply retroactively.

Contact Us

If you have any questions or suggestions regarding our Privacy Policy, please contact us at:

Phone: 415-484-8274 
Mail:   Wilmer Hale
950 Page Mill Road
Palo Alto, CA 94304

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