Effective Date: 11/15/2012
Mail: Wilmer Hale
950 Page Mill Road
Palo Alto, CA 94304
Notice of Information We Collect And How We Use It
Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience better and easier.
In general, you can browse the Website without telling us who you are or revealing any personal information about yourself. Certain features of the Website, including the ability to take an online guitar lesson through a video chat session, require you to register through the Website, in which case we collect and store information, including personally identifiable information, that is voluntarily supplied to us by you when registering. You can register either through our sign-up form or through your Facebook log-in. If you log-in to the Website through Facebook, we will receive and use information we receive from Facebook as described below the heading “Social Network Information.” Certain other features of the Website, such as live chat, do not require registration but do require the submission of your e-mail address and name.
You can choose not to provide the Website with certain information, but by doing so, you may not be able to take advantage of many of our features and functionality. We use personally identifiable information to deliver the Website to you and to develop analytics and aggregated data that allows us and affiliates of our Website to improve our Website. Once you give us your personal information, you are no longer anonymous to us.
Information We Collect About Website Visitors
We automatically track certain information based upon your use of the Website. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve you and our community.
Like many websites, we automatically gather certain information about our Website traffic and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Website, to track users’ movements around the Website and to gather demographic information about our user base.
We do not link this automatically collected data to personally identifiable information.
We use a third-party tracking service that uses log files and cookies (see below) to track non-personally identifiable information about visitors to the Website in the aggregate. This service captures usage and volume statistics to allow us to analyze usage of our Website.
We use both session ID and persistent cookies. A session ID cookie expires when you close you browser. We use session cookies to make it easier for you to navigate our Website. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. We set a persistent cookie to store your password, so you do not have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our Website.
If you reject cookies, you may still use our Website, but your ability to use some areas of our Website, such as contests or surveys, may be limited.
Clear Gifs (Web Beacons/Web Bugs)
We may employ a software technology called clear gifs, also referred to as web beacons or web bugs, that help manage content on the Website by tracking what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.
To learn more about our advertising service providers’ use of clear gifs, see “Third Party Advertisers.”
Social Networking Information
The Website allows you to log in through Facebook. Integration with Facebook allows us to offer a more personalized experience to you when you use the Website. When you log into the Website using Facebook, Facebook provides us with access to certain information that you have provided to Facebook and made generally available, as well as any other information that you specify we may receive. We may store this information, and may use it to provide you with information and services that are more likely to be of interest to you. Integration with Facebook may also allow us to post information regarding your use of the Website to your Facebook profile. Please remember that the manner in which Facebook uses, stores and discloses your information is governed by the terms and condition and privacy policies of Facebook, and not Benjshap.
Information We Collect To Respond To Your Choices and Requests
During registration you are required to give truthful contact information (such as name and email address) in accordance with our User Agreement. We use this information to contact you about the services on our Website in which you have expressed interest.
If you engage in a video guitar less on the Website, we request certain personally identifiable information from you in order to process the transaction. You must provide contact information (such as name, email and a billing address) and financial information (such as a credit card number and expiration date). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.
As further described in the User Agreement, we may record and store video chat sessions and events (such as group chat sessions) you participate in on the Website. We may use such recordings for our internal business purposes, including without limitation for purposes of teacher evaluation, dispute resolution and improving our service. The recording may be made available to you and/or the other party to the recording for future viewing through the Website. We will not publish any recording for viewing by the general public without your consent.
If you provide any information regarding your musical interests in the course of requesting or taking a lesson, we may retain this information and associate it with personally identifiable information. We may use this information to match you with a particular guitar teacher available on the Website and to provide you with information and services that are more likely to be of interest to you.
Surveys or Contests
We may provide you the opportunity to participate in contests or surveys on our Website. If you participate, we will request certain personally identifiable information from you. The requested information typically includes contact information (such as name and shipping address) and demographic information. We use this information to notify contest winners and award prizes, to monitor website traffic, or to personalize the Website (in the case of anonymous information collected in surveys) and to send participants an email newsletter.
Forums & Correspondence
If you choose to post messages in our forums or other public message areas or leave feedback for other users, we will collect the information you post. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you. We reserve the right to terminate the accounts of visitors who use these services in a manner inconsistent with the User Agreement.
Communication from Us or the Website
Special Offers and Updates
We may occasionally send you information on products, services, special deals, and promotions. If we do, each such message will include information on how to unsubscribe from receiving similar e-mails in the future.
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.
Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
We will communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.
Conditions Under Which We Share Information
Aggregate Information (Non-Personally Identifiable)
We may share aggregated demographic information about our user base with our actual and potential advertisers and business partners. This information does not identify individual users.
Personally Identifiable Information
If you engage in a video chat session, text chat session or any other communication with a guitar teacher or other Website user, such teacher or user shall receive your name and e-mail address, as well as any other personal information you may choose to share in connection with such chat session.
We use third party credit card processing companies to bill you for transactions you engage in on the Website. This companies do not retain, share, store or use personally identifiable information for any other purposes. To the extent we enable payment through a third party payments service, your use is subject to the terms and conditions provided by such third party.
Third Party Advertisers
We reserve the right to disclose your personally identifiable information or any other information as required by law and when we believe that disclosure is necessary to protect our rights or the rights of a third party; to comply with a judicial proceeding, court order, or legal process served on us or the Website; or in connection with an actual or proposed merger, acquisition or other corporate transaction or insolvency proceeding involving all or part of the business or asset to which the information pertains.
Links to Other Websites
Access to Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by making the change on our member information page or by emailing our Customer Support at email@example.com or by contacting us by telephone or postal mail at the contact information listed below. If you have only logged-in through Facebook, then you would need to change your Facebook profile information in order to correct or update your personally identifiable information.
When you enter a credit card number on the Website we encrypt that information using secure socket layer technology (SSL).
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
If you have any questions about security on our Website, you can email us at firstname.lastname@example.org.
Children Under 13
Our Website is not directed to people under 13 years of age. If you become aware that your child has provided us with personal information without your consent, please contact us at email@example.com. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we take steps to remove that information and terminate the applicable account.
Terms of Service
Please also visit our User Agreement at establishing the use, disclaimers, and limitations of liability governing the use of our Website.
Already a member? LOGIN
Watch short & sweet videos (5-10 minutes) that will actually teach you something useful.
Learn from masters level musicians with a minimum of 15 years full-time teaching experience.
Get anytime access to guitar instruction your computer, tablet & mobile device!
Master basic guitar fundamentals, chords, scales & your favorite styles of music or song.
We do everything we can to make our members Happy! That includes our 30 day, no-questions-asked, money-back guarantee.
Be heard. We love questions & lesson requests. New articles & videos publish constantly.